Revenue Management
for experts
- Holistic vision of Revenue Management as a company culture focused on profitability. Concept and origin. Main KPIs. USALI. Practical exercises
- Analyze the different variables of the market for a correct decision-making on capacity, price and distribution. Revenue Management segmentation, techniques and strategies. Practical exercises
- Know and develop the main strategies and techniques of Revenue Management (Forecast, Benchmarking, Pricing, Demand, Overbooking, process automation ...). Practical exercises
- Manage and optimize marketing / distribution channels
